1. Introduction

Tested web provides an unbiased Web3.0 digital marketplace for users/consumers, businesses, and government organizations. The marketplace consists of a decentralized ledger for all content created, moderation, as well as end-user content monetization.

Additionally, every user is assigned a personal AI-powered behavior analytics tool. This tool will scan through the content users generate in real-time while they are writing it and assign an instant dedicated trust score. By doing so, the system aims to identify fake and malicious content before it is too late. Furthermore, if the content is deemed fake or malicious, the system automatically will minimize its impact score and display a public trust score alert, instead of deleting that content. This approach makes community moderation effective.

1.1. The economic impact of fake and malicious reviews

Research from the University of Baltimore shows that as much as 89% of the global eCommerce ($3.8 trillion in 2021) is influenced by online reviews. In the US, 82% of the consumers changed their minds about a product or service4 based on a negative review they read online.

According to the World Economic Forum, in 2021 alone, the impact of fake online reviews on businesses was over $152 billion, and this number is expected to rise. Research shows that every dollar spent on a fake review generates $20 on average. So, if a business that spends $100,000 on fake positive reviews, generates an additional $2,000,000 worth of revenue.

Since consumers consider review portals sources of reputation, reviews are indexed significantly faster by search engines, providing an organic search boost. And if businesses make their way to a top 10 or top 100 industry listing on a leading review portal, they would get a 5-9% extra increase in revenue.

Review portals are well aware of the implications for businesses, their customers, as well as upon consumers in general. It is not just businesses that rely upon fake reviews; many online review portals thrive upon the fake reviews industry5. Research shows that businesses that

4 Tested Web research based upon 1,000, randomly selected Austin-based consumers showed that 8/10 people will not buy a product or service without reading reviews about said product or service.
5 A North Austin pet lodge owner told Tested Web representatives in an interview that they received a “negative kennel cough review” the same day they listed on a popular review portal. After paying a premium listing fee, the review automatically disappeared.

stop using premium services from leading review portals lose their high-tier ranking within four weeks.

1.2. Rationale

There are many online review platforms in the world. Some of the most well-known industry players include the following:

  • Google reviews
  • Yelp
  • Trustpilot
  • Angie's List (Angie’s)
  • TripAdvisor
  • Foursquare
  • Consumer Reports
  • Facebook

The rise of these large online review platforms has created several consumer and business challenges. Fake or misleading reviews are among the biggest problems damaging both business and consumer sentiment6. At Tested Web, we have a catchphrase:

“Malicious reviews might be fake, but their damage is real!”

Since all review platforms are centralized, they have internal rules, moderation structures, and content flows. While consumers share their genuine opinions and experiences, most of these platforms extract valuable data and unilaterally decide what is published or deleted without any notice to the original content creator. Businesses have no transparency into insights either.

It is not uncommon for businesses to be coerced or blackmailed by review portal employees, their competitors, or ex-employees. A 2014 court filing7 shows that if a business cancels its premium listing subscription, its average score goes down by 2 points within 4 weeks.

6The food and beverages industry niche is specifically vulnerable to fake reviews.

Tested Web’s founders began working on the idea after a negative experience with a leading review portal in April 2021. Initially, the ideology behind Tested Web was to become a protest platform, by utilizing traditional encryption protocols and basic behavior analytics tools. After conducting in-depth market research, the team concluded that there exists a strong need for a reliable, unbiased reviews and insights portal. 4 out of 10 business owners in the services industry in the Austin metro area we interviewed said that they wished review portals were transparent and would not play gimmicks on them. 6 out of 10 restaurant owners in Austin said that the Covid pandemic has accelerated their online food orders and opened many loopholes for online review platforms to exploit and that they wished there was a platform that would not be biased against small businesses.

Additionally, the pandemic accelerated the demand for decentralized products and ignited Web3.0 discussions. A pool of consumers large enough to fuel decentralized marketplaces has emerged via this growth. While most of these decentralized projects are built on the Ethereum protocol, the cost of storing each microtransaction on an ERC protocol makes it impossible for a decentralized marketplace to run on the Ethereum marketplace.

The Solana protocol, though still in its early days, is faster and more cost-effective than the Ethereum protocol, making it an ideal solution for Tested Web.

1.3. Our Story

Tested Web was initially conceptualized as a protest platform against established online review platforms that systematically deceive consumers and businesses. Our founder wrote a negative review about his experience with a Texas car dealership in April 2020, expecting a reply from the business. However, his reviews was deleted, and his account suspended without an explanation or warning. This dealership still has a 4.8-star rating today.

Tested Web’s proof of concept platform was rolled out to a small audience built on PHP with traditional encryption and minor machine learning protocol. Every user “almost” owned their reviews, every activity was trackable and traceable publicly, but was stored solely in a centralized database. This platform was built primarily to collect user feedback. This initial product opened up the potential for opportunities in the enterprise and GovTech space as well.

In December 2021, the team started developing a decentralized web 3.0 platform with NFT integration. However, we had to scrap the first round of developments off at the end of April 2022 due to two major issues:

  1. 1- Cost of operation was too high to justify the operations

  2. 2- Future amendments were made impossible without forking, which could create content/data loss, and we always believe that we don’t know what we don’t know.

Development of the new platform began in April 2022. We aim to roll out the first public Beta in August 2022, initially as a Web2 solution with bi-weekly Web3 elements being added after collecting enough data and feedback from limited whitelisted users. By December 2022, we plan to fully transition to a hybrid DAO structure, eliminating the Web2 elements.

The final Tested Web solution will have two layers of blockchain validation (internal and external validators).

  1. 1- Every review will be notarized and validated by the Silent Notary protocol. Silent Notary will register the time of the review, the user who authored the review, encrypted location, and the device ID of the machine used to write the review.

  2. 2- Each user’s daily activities will be summed up, with an assigned daily hash reference for each review, and added to the given user’s Tested Web Blockchain content wallet. This blockchain content wallet is an L2 Solana protocol solution. Users engaging with Tested Web reviews can see transparently when a review was written, the assigned automated trust score, the user’s previous activities on Tested Web, the encrypted IP address of that user, and more.

  3. 3- Smart-contract-powered community moderation where users vote to moderate the community-generated reviews on the marketplace.

  4. 4- NFT powered ambassadorship program built on the Solana network.

We are implementing a rewards program where users will own their content and get rewarded for each content item they create on the marketplace. However, Tested Web will not issue a token or coin8. We will also launch a fully automated community voting mechanism for

8Until there is a clear regulatory guideline towards cryptocurrencies, all rewards will be settled in USD and USD equivalent.

moderation. Super-users9 will be given voting advantages. And finally, a system will be in place to redeem reward points for real-world products and services at discounted rates.

The final product will have peer-to-peer communications10 between consumers and businesses, interactive personalized content, and a payment gateway for businesses to receive payments in any form. Small businesses that do not have the resources to create and maintain their own websites can use Tested Web instead, or embed it into their custom domains.

1.4. AI-generated Star Ratings vs. user ratings

Tested Web is the first online reviews marketplace to eliminate the traditional 5-star rating system that comes with implicit human bias. To do so, we are taking star ratings off the hands of consumers and using real-time AI-generated ratings powered by NLP11 and behavior analytics.

So, “Great company.” as a review will not automatically translate to a 5-star review on Tested Web, as such reviews don’t offer enough context. Our research showed that the majority of the online reviews consist of just star ratings or comments that have too little information. This does not give new customers/users enough information to understand what to expect from those businesses.

Tested Web users will be unable to assign star ratings, and reviews can only be submitted in form of text content with/without photo attachments. However, once submitted, each review will receive a real-time AI-generated star rating.

Real-time content and behavior analysis differentiates Tested Web reviews from other traditional review portals. Each review is analyzed during the writing process, using behavior and AI analysis. This approach provides fast and efficient feedback to both the consumer and business owner.

9Superuser is a TestedWeb.com registered user who frequently engages with the platform and has not been penalized for fake reviews.
10Encrypted, secure chat mechanism respecting data privacy.
11NLP: Neuro-Linguistic Programming

E.g.: “We celebrated my best friend’s birthday at [Random] Café. While the booking and food was good, they messed up our evening with wrong drinks non-stop. I would not recommend [Random] for any celebration.”12

The above example is from a traditional review portal, where the user gives a restaurant a 1- star review for an issue with their drinks. On Tested Web, the same review would have the following rating:

1.5. Actionable bullet-point insights

In addition to assigning AI-generated star ratings for reviews, we believe that businesses deserve a better reporting system. To this end, we plan to launch actionable bullet-point insights for businesses on Tested Web within the next 6 months.

The purpose of these actionable bullet-point insights is to enable businesses to have a holistic understanding of the customer experience from multiple, yet specific perspectives.

As a result, a restaurant that received the following review would have different analytics:

Business reporting:

Dear Random Cafe management,

You’ve received new feedback on your Tested Web listing.

12A real review submitted on multiple review portals. Restaurant name has been changed.

Overall: Something has gone wrong; we recommend an immediate response to [Ofelia Smith]. [Ofelia Smith] has been with Tested Web since [10/10/2020] and has shared [8] reviews since joining. [Ofelia Smith]’s trust score is 82/100, highly trustworthy.

We have rated this feedback as 2.8/5 based on the comment content. This is an AI-rated score.

1.6. Foundations for reviews and intelligence marketplace

The value proposition of Tested Web lies within its decentralized and unbiased structure. We empower our users by removing Tested Web’s management and employees from the primary decision-making matrix from inception. We believe that economic interactions between consumers and businesses should be based upon actual supply and demand, and led by the quality of services rendered. However, a truly unbiased marketplace is only possible if rating and ranking decisions are not left to a handful of admins, but vested in by experienced community members. We believe that a platform must have the following features to achieve a true unbiased marketplace status:

  • - Content ownership;
  • o Consumers should own their voices.

  • - Behavior analysis;
  • o Bots and other post review tools, should not moderate content based on keyword sentiment alone.

  • - Community moderation;
  • o Moderation should be transparent and traceable.

  • - Rewards;
  • o Since a review portal cannot exist without reviewers, reviewers should be compensated for their contributions

Simply put, post-review-submission analysis for authenticity is ineffective. We need to analyze, understand and convey the motive of the user in real-time (while the user is writing the review).

“The best way to catch a criminal is to catch him red-handed.”

To this end, Tested Web has integrated an AI-powered behavior analytics assistant with every user profile. This tool analyzes user behavior and identifies potential conflicts before users submit their reviews. Our advanced modeling secures data within the user profile, so data privacy remains unbeached. However, by understanding user behavior the AI-tool can identify bad actors in real-time, marking warnings on flagged reviews.

However, we believe that, to maintain the integrity of a truly unbiased marketplace, even fake/malicious reviews should remain visible to the public. While Tested Web identifies bad actors in real-time, the system will not delete those reviews but assign a validity score to on each. If a review is likely to be fake, users will see it flagged as “Potentially misleading review”. The review will also not have an assigned star-rating.

Every user will also receive a blockchain content wallet that registers/records all their content- related activity. In the event that a review is deleted by the community for any reason, the author will still have access to his/her content within the content wallet and can even dispute the community’s decision.

To foster a truly unbiased marketplace, Tested Web is building community-powered smart contracts for all moderation activities as well. That means that every user can report any content for deletion. However, a review can only be deleted if there is community consensus.

2. Use cases

Tested Web takes a holistic approach to online reviews, with the aim of benefiting all stakeholders in the industry. The final version of our marketplace will bring value to consumers, businesses, employees, as well as to government agencies.

2.1. Applications

The Tested Web marketplace allows any business to be listed on the platform. Businesses listed on Tested Web will receive a wide range of benefits, from basic/freemiums that include listing services offered and contact details to paid/premium ones that include the option of call-back requests from urgent customers, analytics relating to their target audience, listing coupon codes, or running competitions.

2.1.1. Industry awards

Businesses, notwithstanding their payment tiers, will be enrolled in Tested Web’s quarterly recurring industry awards, which aim to identify the top 10 industry players in every city for each quarter. Additionally, based on user reviews and award results, Tested Web may also announce the worst industry player/s, as part of a ‘shame list’.

Only verified businesses13 will be included in award nominations.

2.1.2. Small business empowerment

As per CNBC’s Small Business Survey (2017), 5% of business owners in the US have no high school diploma, and 39% of business owners have no college diploma. While formal education is not a requirement for a for a business owner to succeed, our research shows a significant correlation between business owners with no college degrees and uninformed, yet avoidable business decisions.

13To become a “verified business” a company representative will need to claim the business and verify official contact email.

Tested Web 2.014 will enable small business owners to use their Tested Web profiles as mini e- commerce websites. This version will specifically empower business owners that do not have the resources to create professional websites, collect online payments or run successful marketing campaigns.

2.1.3. Local authorities and regulators

Tested Web has secured LOIs15 from multiple city administrations within the US for smart contract-powered alerts and AI-generated NPS data. For e.g., upon receiving an abnormal number of consumer complaints (via reviews) about food poisoning within a specific zip code, Tested Web Local Intelligence AI will immediately alert the relevant local authorities. This notification will be presented without disclosing a business name but would provide a geolocation of a 1–5-mile radius.

City and local authorities can customize/modify the notifications they receive. These modifications can be based upon a given industry, zip code, threat level, or other custom parameters. This service is called iSaaS (Intelligence Software as a Service).

2.2. Content creation

Users can write reviews, submit guest posts, propose to add new businesses, report malicious content for moderation, or interact with other users. All user-generated content is eligible for rewards on the platform.

User engagement on the Tested Web platform is directly corelated to their trust score.

2.3. Advertising

Similar to Google Search Ads, businesses can advertise based upon keywords and geographies during the search stage. Additionally, they can sponsor cross-related industry and award

14Tested Web 2.0 is a vision for an integrated marketplace, business in a box approach.
15 A letter of intent is a document outlining the understanding between two or more parties that they intend to formalize in a legally binding agreement.

pages. For e.g., an insurance company may sponsor the “Best Car Dealership in Austin” award category.

However, only businesses with a minimum of 10 reviews in the past 90 days, and an average minimum rating of 2.5-stars will be eligible to sponsor these activities.

3. Ambassador & Influencers

A true DAO (Decentralized Autonomous Organization) cannot be run by a centralized founding team. Tested Web’s growth and introduction to new cities will be led by vested ambassadors.

3.1. Digital collectibles

Tested Web will issue 99,888 unique NFTs with the theme of “Kings and Queens of Neighborhoods”. These NFTs will be issued in 1,000 global metro cities. Of these 333 cities are in the US, and 677 are worldwide.

Each metro city will receive 99 NFTs, 98 of which will be represented by 98 ambassadors, and 1 will be dedicated to a philanthropic cause within the city, voted for by platform users and local authorities. An ambassador is not an affiliate; however, each ambassador is expected to promote Tested Web to a minimum level within their assigned metro. These ambassadors are local thought leaders, influencers,

celebrities, and prominent individuals.

If an individual is selected for, or assigned an ambassador title, they will receive a dedicated NFT. For e.g., a prominent Austin-based ‘influencer’ with influence in the local auto industry may apply for the “King/Queen of the Austin Auto industry” category. Based on this influencer’s activities, they will be entitled to receive 0.5%-2.0% of Tested Web’s auto industry revenues within the Austin metro area.

After 90 days of holding their unique NFT art, our ambassadors/influencers have the option of selling it on any Solana-supporting NFT marketplace (such as Solsea).

If an ambassador does sell their NFT in a secondary market, Tested Web will receive a 10% royalty. 25% (2.5% of the total sale price) of these earnt royalties will then be shared with Tested Web’s users.

NFTs will be given or assigned free of charge to qualified Tested Web ambassadors and influencers. On the second Friday of every month, ambassadors and influencers will receive notifications from Tested Web regarding their commissions, and then can choose a payment method to have their funds transferred.

Commissions will be paid out in the form of bank wires or pre-paid cards.

The minimum threshold for a commission to be paid out is $250. If any given month has less than the minimum required threshold, the commission amount due will be rolled over to the following month.

Ambassadors/influencers must claim their commissions within 12 months. Tested Web reserves the right to donate unredeemed commissions to a community-voted charity after this 12-month period.

All Ambassador benefits are tied to the underlying NFT. Selling an assigned NFT in a secondary market automatically transfers all ambassadorship rights and privileges to the new owner.

What about the remaining 888 NFTs?

555 NFTs will be reserved for distribution to new Tested Web offices around the world as additional incentives. Each Tested Web office with a dedicated NFT will receive 0.5% of the local total revenue generated from their metro area, 50% of these funds will be dedicated to team building and employee incentives locally, and the remainder will be used towards attracting talent, hackathons, grants and competitions to support small businesses in the region.

333 NFTs will be donated to different charities and chambers. Charitable NFTs will shift from one eligible organization to another annually. These NFTs cannot be sold in the secondary market. Any charitable or non-profit organization holding a charitable NFT will receive 0.1% of Tested Web revenues for the relevant metro area for up to 12 months. To qualify as an NFT holder, organizations will need to submit an application and be accepted by Tested Web.

3.2. Influencers

Social media, sports, and entertainment influencers and other prominent individuals will be selected as platform ambassadors by geography. Tested Web may assign up to 30% NFTs to influencers in each metro city. A specific due diligence process will be followed before any NFTs are assigned.

3.3. Chambers & Associations

Tested Web will assign up to 3 NFTs to influential chambers of commerce and associations in each metro city. These chamber/association ambassadors will promote Tested Web amongst their members. If an NFT is assigned to a chamber, then the commissions due to such chamber shall be based on the revenue generated from the chamber-related activities for that metro city.

3.4. Charities

Tested Web will assign up to 1 NFT to a child-related charity organization in each metro city (limited to 333 NFTs worldwide). These are exclusive NFTs, inasmuch that they are not dedicated to a single industry, but based upon the operations of the entire metro. These charities will receive 0.1% of the total Tested Web monthly revenue generated by that specific metro city.

3.5. Developing countries

Tested Web aims to play a critical role in accelerating digitization and blockchain adoption in developing countries.

In certain developing countries, Tested Web will use 50% of the commission from local Tested Web office assigned NFTs to support local businesses.

3.6. Community

The ‘D’ in DAO stands for ‘Decentralized’, and a truly unbiased online reviews marketplace is only as great as its community. And so, we wish for our community to share in Tested Web’s financial success. Tested Web users may be eligible to win revenue-sharing NFTS on the basis of their contributions. Tested Web will also use a rewards mechanism that allows all users to benefit from their content contributions and platform engagement. We are singular in our purpose of building a decentralized marketplace that rewards our community, and are backed by the necessary technology.

4. Architecture

Tested Web’s architecture is built upon three layers of data:

  • I. Consensus layer
    Tracks content ownership

  • II. Moderation layer
    Enables community-managed marketplace moderation

  • III. Real-time layer
    Enables users to connect with other users and businesses

Content ownership begins with user registration at the consensus layer. Every review created by a user is validated via Silent Notary. The goal is to provide the community with a true source reference for every content item created.

In addition to these 3 layers, Tested Web relies upon 3 systems:

  • Rewards protocol for user incentives

  • AI & Behavior analysis powered validation that creates autonomous trust scores for each user and every content item created

  • AI-generated rating and ranking system that converts text-based reviews into 1–5- star ratings

4.1. Consensus layer

Tested Web uses the Solana protocol and smart contracts. Once a user is registered on the platform, the system assigns an automatically generated Solana-powered blockchain content wallet, referred to hereon as a Tested Web Content Wallet. In the interest of time and cost efficiencies, only simple text files will be stored in these wallets.

Tested Web Content Wallets can only be accessed by the user they are assigned to.

To avoid blockage in the network and to efficiently leverage transaction fees, Solana L2 will be updated at the user level once a day at 8:45 pm Eastern time. This will give the user an opportunity to edit and update their content within a reasonable timeframe. However, after these 8:45 pm updates, content will be locked and all edits will be disabled.

Simultaneously, all content creation activity will be registered in real-time by the Silent Notary protocol.

4.1.1. Content mirroring

To avoid content paralysis, where a malicious review is published, and cannot be moderated off the platform, we need to mirror every content item between the Real-Time layer, (where interactions happen), and the Consensus layer.

4.2. Real-time layer

The real-time layer is where marketplace interactions take place. Tested Web uses a mix of traditional encryption and Solana and Silent Notary protocols to ensure that these interactions are as secure, traceable, and smooth as possible.

Tested Web uses a partially centralized system to avoid unnecessary bandwidth-related issues and expenses. This may change in the future as our platform evolves.

4.2.1. Content files

Users can upload text, static images, and video files onto the Tested Web platform.

4.2.2. Scripting/Encrypting files

The Scripting system controls which content files get to be stored on-chain, and which are ignored. Currently, only simple text files are stored on-chain. In the future, Tested Web may use other solutions to store/verify certain multimedia files on-chain as well.

4.2.3. P2P vs. Centralized interactions

Users will engage with each other and businesses over a semi-centralized connection, which will be mirrored from the P2P network of the Tested Web content wallet.

The reasoning for this centralized interaction is as follows:

  • - Education
    • Decentralized networks are still hard to use

  • - Cryptocurrencies
    • Tested Web aims to be a middle ground for decentralization, and to establish itself as a household name. Presently, most cryptocurrencies are extremely speculative in nature and purpose

  • - Native tokens
    • We envision a global, truly unbiased reviews marketplace; this is only possible if we are independent of native tokens that may be subject to a regulatory stance of a certain jurisdiction. We want to show the world that blockchain has relevant, relatable use cases beyond cryptocurrency

4.3. Moderation layer

While content ownership is one of one of the key pillars of Tested Web’s value proposal, we understand that a Utopian platform is unrealistic. Bad actors will attempt to manipulate the crowd in the absence of moderation. To limit this kind of manipulation with minimum bias, Tested Web also runs a Solana L2 Smart Contract-powered community moderation layer. This means that there are multiple tech layers prior to peer moderation, and as such, prior to community moderation:

  • User validation
    • Is the user who wrote the review a real person?
    • Is the user reporting the review a real person?

  • 4 weeks behavior of the user reporting the review
    • How frequently does this user report reviews?
    • Do these reports show a pattern of bias?
    • Content and the context of this user’s personal reviews

Upon clarification of these points, the submitted report undergoes Smart-Contract powered community moderation.

This layer may lag up to 8 hours during the first 6-9 months of Tested Web’s operations, while the machine learning module is fully trained.

In some cases, Smart Contracts may delete content without community voting. This will happen in cases where content posts have less than a 10% trust score16, or where a user who has had over 5 reviews during the past 7 days that were deleted by the community.

When content is deleted, it is only deleted on the real-time layer. It will still remain accessible within the user’s content wallet.

4.4. Rating & Ranking

Between April and June 2021, Tested Web surveyed a random sample of 1000 consumers and 432 businesses in Austin, TX. Our survey results show that most users are willing to give a 5- star rating to businesses owned or operated by their close contacts (over 32% of online reviews), when they are extremely satisfied (less than 30% of online reviews), or when they are paid/incentivized to leave a positive review (over 35% of online reviews).

We, therefore, concluded that when people are allowed to place a 0-10, or 1-5 score they are often biased in their judgment. To minimize rating/ranking abuse, we decided to disable user- generated star rating capabilities.

Consequently, Tested Web users will not be able to rate or rank any businesses on the platform. Ratings are automatically assigned by our Ratings & Rankings AI in real-time once a review has been submitted. Our AI has been trained upon 380,000 randomly selected reviews from multiple review portals, and will learn to be more nuanced as our platform grows.

16Real-time behavior and sentiment analysis assign each review a trust score between 0- 100%, 0% being completely fake.

By providing automatically generated rating and ranking for each review, our system will minimize rating scams and impulse-based shaming.

5. Will Tested Web issue a native token?

We are aware of the increasing popularity of cryptocurrencies as an asset class, but are also cognizant of their speculative nature. As a result, we have chosen to focus on the “below-the- surface” benefits of blockchain technology, instead of economic benefits. We hope to showcase relevant use cases of blockchain technology within consumer, Saas and GovTech domains.

While we do not rule out the possibility of Tested Web launching a native token in the future, all the operations on the platform will be based upon the US dollar or other national currencies.

If a specific country where Tested Web operates does not have a ban on cryptocurrencies, we may potentially use payment gateways to collect or make local payments in BTC, ETH, SOL, or other coins and/or tokens.

6. Rewards and penalties

We believe that anyone engaging on Tested Web’s platform should have the opportunity to partake in our financial success. Tested Web has three rewards mechanisms for community users: monthly rewards, recurring rewards, and super-reviewer rewards.

6.1. New month rewards

Total reward pool: 10% of Tested Web monthly revenue

Rewards activated: 2nd month onwards and after reaching 4,000 total reward points

Commission: Based on total accumulated reward points in the past 18 months.

Users will need to submit a minimum of 1 review and earn at least 200 reward points each month, to qualify for the new month’s rewards. Qualified users will share in 10% of Tested Web monthly revenues proportional to their reward points.

Reward points will be allocated according to the following formula:

  • I. New review submitted = 100 points
  • II. Submitting a reply to an existing review = 10 points
  • III. Getting a reply/comment (from other users or the business) to a submitted review = 5 points/reply
  • IV. Getting a reaction (from other users or the business) to a submitted review = 1 point per reaction
  • V. Awards
    • Users can vote up to 60 times per month
    • Voting for a winning company = 200 points
  • VI. Nominating a business for an award: 25 points per award category
  • VII. Publicly sharing a review on social media
    • 5 points for each share
    • 1 point per visitor (visitors must meet certain requirements and cannot be from the same IP address)
  • VIII. Inviting a new user to the platform = 1,000 points
    • Reward is activated once a minimum of 3 new reviews are submitted.
  • IX. Reaction to another review = 1 point
  • X. Voting for a moderation assignment = 10 points
  • XI. Successfully nominating/inviting a new business to the platform = 2,500 points/business
  • XII. Reporting a review that is deleted by the community = 100 points
  • XIII. Reporting a review that is not deleted by the community = -5 points (5 points penalty)
  • XIV. Submitting a review that is deleted by the community
    • -200 points (200-points penalty) for the first penalty;
    • -500 points (500-points penalty) for the second penalty within a month;
    • -1,500 points (1,500-points penalty) for the third penalty within a month;
    • Automatically banned from review submissions for 14 days if penalized 3 times within 30 days.

Total monthly reward points are summed up at the end of each month and receive a dollar value per point assigned based on 10% of the revenue generated.

Commission calculation example:

In February, the entire marketplace has 15,500,000 points, and Tested Web’s marketplace revenues for the month are $5,000,000. In this case, the dollar value per point is calculated as follows: ($5,000,000 x 10%)/15,500,000 =$0.03226 per point

So, if John Smith has 3,000 points in February, he will receive $96.77 that he can redeem with participating businesses or request via one of the available payment methods. Users with less than 200 points will not be eligible for any rewards.

6.2. Recurring rewards

Total reward pool: 10% of Tested Web monthly revenue

Rewards activated: After 1st review submission and a minimum of 200 reward points generated per month

Commission: Based on monthly reward points

Users will need to submit a minimum of 1 review and earn at least 200 reward points each month, to qualify for the new month’s rewards. Qualified users will share in 10% of Tested Web monthly revenues proportional to their reward points.

For active marketplace users, reward points do not expire on the platform for up to 18 months. However, in case of inactivity for over 60 days, 100% of the previous points will expire.

In the case of 30-59 days of inactivity, 50% of the previous points will expire.

Inactivity definition: When a user does not write any new reviews or interact with other users.

Interact definition: Replying to an existing review or writing/sharing a new review.

Commission calculation example:

In this case the dollar value per point is calculated as follows:

($9,000,000*10%)/40,500,000 =$0.022 per point

In this example, since John Smith had 3,000 points in February and 1,122 points in March, he will receive an additional $91.6 from recurring rewards in April that he can redeem with participating businesses or request via one of the available payment methods.

6.3. Super Reviewer Rewards

Total reward pool: 5.0% of the total revenue

Rewards activated: Based on total accumulated reward points in the past 3 months among super reviewers.

Commission: After 100 new verified user invitations or accumulating 50,000 reward points within any given 60 days.

“Super reviewer status” does not expire on the platform as long as users generate a minimum of 2,500 monthly reward points. Super reviewer status will be revoked if the status holder generates less than 2,500 reward points per month for 4 months within 12 months or inactivity for over 60 days.

Commission calculation example:

In this case the dollar value per point is calculated as follows:

($9,000,000*5.0%)/6,500,000 =$0.0692 per point

In this example, since Jake Super had 35,000 points in February and 25,000 points in March (total 60,000 points), he will receive $4,154 that he can redeem with participating businesses or request via one of the available payment methods.

Super reviewer status will be revoked if a user submits more than 6 reviews that are deleted by the community as fake or malicious content within 90 days.

7. Challenges

Our goal is to be an industry disruptor, by empowering both businesses and consumers equally. We do not expect this journey to be easy or simple.

7.1. Decentralized content distribution

All P2P networks share two main issues:

  • They are slow
  • They are expensive

While the Tested Web architecture is built upon a mix of P2P and a Centralized network with mirroring in place, we can still expect potential congestion on the Solana network that could slow down our operations.

Similarly, while the cost of the Solana network is much lower compared with that of the Ethereum network, one cannot rule out a possible rise in Solana transaction fees that could jeopardize our operations.

To overcome these issues, we have also added an additional layer of validation via Silent Notary - web3 notarization.

7.2. Competition

We expect the competition to be fierce. The current reviews industry is very competitive and niche-focused. While some of the industry players have taken advantage of digitization, none has democratized their operations. Almost all their moderation/ decision-making has some form of censorship.

The largest challenge we expect to face, is the rising competition from Search Engines and Social Media platforms, which could potentially limit Tested Web’s organic outreach.

7.3. Content curation

P2P content networks often fail due to filtering issues. While Tested Web’s AI-powered behavior analysis is in place to arrest and limit bad actors in real-time, we can still expect an attack on businesses, promotion of drug sales, violence, or other illicit activities.

We expect the Tested Web’s community moderation to scale rapidly and pre-empt bad actors before any such material and moral damage takes place. Additionally, we will invest in further R&D to automatically identify and flag these malicious activities.

7.4. Language

All the AI and Machine Learning protocols built by the Tested Web are currently in English, which we consider as the dominant business language for immediate deployment. Expanding beyond the English-speaking world will take some time and language expertise, particularly with regard to NLP (Neuro-linguistic Programming).

However, we are exploring the potential for cross-collaboration with open-source translation solutions, in which case we would not need to train the AI in multiple languages.

8. Summary

Tested Web is a Web 3.0 reputation marketplace for businesses and consumers striving to eliminate fake and malicious reviews. Using AI & smart contracts, we help businesses get unbiased and authentic reviews that attract new customers, and reward reviewers for their contributions. Users engaging with Tested Web reviews can see when a review was written, the assigned automated trust score, the user’s previous activities on Tested Web, the encrypted IP address of that user, and more. A 3-layer rewards program will give users the opportunity to monetize their ownership rights, and smart contract-powered community moderation with personal trust scores will create an unbiased ecosystem. Finally, users can redeem rewards for real-world products and services, or withdraw them as cash.

The final product will also include the capability for peer-to-peer communications between users and businesses, interactive personalized content, and a payment gateway for businesses to be paid in any form. Small businesses that do not have the resources to create their websites can use Tested Web mini-sites as their website or embed it into their custom domains.

This will pave the path for a rapidly scalable model using our IP- protected innovation for retail users and small businesses, leading to a more democratized and trustworthy business-to- consumer (B2C) internet experience with incentives for healthy interaction. It will also be a prototype for a licensed SaaS product to allow enterprise-level companies to aggregate granular, authentic & unbiased business intelligence from customers, and state/local governments to turn localized customer surveys/feedback into actionable economic insights.

In spite of being a Web 3.0 marketplace, Tested Web will not incorporate or issue any tokens or cryptocurrencies on its platform. This approach is taken to avoid the speculative nature of cryptocurrencies, and to showcase the true potential of blockchain technology via relevant and accessible industry cases.